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Deep, evidence-driven guides on SEO, AI search, paid ads, and growth, written by the team doing the work.

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PPC management pricing in 2026: what 13 agencies actually charge, and what they hide
Latest Article

PPC Management Pricing in 2026: What 13 Agencies Actually Charge

We opened the pricing pages of 13 PPC agencies. Seven publish a fee, six hide it. Entry tiers run $250 to $2,000 a month, median $580, plus setup fees and the percentage model above $4,000 of spend.

PPC Sep 13, 2026 21 min read
Location pages SEO at scale: what 116 city pages on our own site taught us
SEOSep 12, 2026

Location Pages SEO: What 116 City Pages Taught Us About Local SEO at Scale

We built 116 city pages from one template on our own site and measured what happened. Zero clicks. Then we rewrote 14. Here is the data, Google's rules, and what a real location page needs.

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How to rank in AI Overviews: 24 live SERPs, what triggers them and who gets cited
AI Search OptimizationSep 10, 2026

How to Rank in AI Overviews: What 24 Live SERPs Show About Who Gets Cited

We checked 24 live Google results pages. 20 showed an AI Overview, and who it cited depended entirely on intent. Here is how to rank in AI Overviews, with the click data behind it.

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How to rank in ChatGPT and Perplexity: what 95 citations across 10 buyer questions told us
AI Search OptimizationSep 10, 2026

How to Rank in ChatGPT and Perplexity: What 95 Citations Told Us

We ran 10 buyer-intent questions through ChatGPT and Perplexity, logged out, and recorded every source. 95 citations later, here is what actually gets cited and how to rank in ChatGPT yourself.

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Digital Rhodium article card reading Schema Markup for AI Search, what still works in 2026
AI Search OptimizationAug 28, 2026

Schema Markup for AI Search: What Still Works in 2026

Google stopped rendering FAQ rich results in May 2026 and HowTo back in 2023. Here is what structured data still does, what it never did, and the markup actually worth implementing.

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Digital Rhodium article card reading GEO vs AEO vs SEO, what actually changed in 2026
AI Search OptimizationAug 21, 2026

GEO vs AEO vs SEO: What Actually Changed in 2026

SEO wins rankings, AEO wins the direct answer, GEO wins the citation inside AI answers. What the 2026 data actually supports, where it contradicts itself, and how one workflow serves all three.

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Digital Rhodium article card reading Answer Engine Optimization, become the answer, not just another result
AI Search OptimizationJul 22, 2026

What Is Answer Engine Optimization (AEO)? A Practical Guide

AEO is how your content becomes the answer, not just a result. The practical framework for winning featured snippets, voice results, and AI answers.

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Digital Rhodium article card reading Generative Engine Optimization, how to get cited by ChatGPT, Perplexity and AI Overviews
AI Search OptimizationJul 21, 2026

Generative Engine Optimization (GEO): The Complete 2026 Guide

AI engines now answer before Google shows a link. The complete GEO playbook for getting your brand cited by ChatGPT, Perplexity, and AI Overviews.

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Digital Rhodium article card reading The Current SEO Landscape, what changed and what still works
SEOOct 28, 2025

The Current SEO Landscape

SEO isn’t what it used to be. With generative AI, new ranking signals and shifting user behaviour, if you stick to old tactics you’ll fall behind. Here’s what you need to know now. 1. Big algorithm changes 2. User experience & technical performance matter more 3. Content relevance, authority & user signals 4. The rise […]

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